Why is David Beckham shilling a low cap layer one blockchain?

Digitalbits, a furniture 1 blockchain solution with a marketplace headdress of conscionable implicit $400 million, announced that David Beckham volition beryllium their caller planetary ambassador. According to the statement, helium volition “help to pass the transformative powerfulness of the DigitalBits blockchain to consumers, brands and different organizations worldwide.” The property merchandise reads overmuch much similar a missive to VCs than a worth proposition to developers oregon retail investors. There is simply a beardown absorption connected the powerfulness of the David Beckham brand, the companies helium has worked with and the size of his societal media following. While these elements look to beryllium bullish for the project, their token, XDB, is down 20% connected a time wherever Bitcoin broke $45,000.

Source: Trading View

Celebrity endorsed crypto

Recently, Jake Paul has been criticized for making millions successful pump and dump crypto schemes and Kim Kardashian and Floyd Mayweather promoted Ethereum Max, lone to beryllium aboriginal sued by investors. These are conscionable a fistful of the times wherever celebrities, who cognize small to thing astir blockchain, person been paid to shill a project. Yet, the sanction David Beckham is not often heard alongside the different names successful this paragraph. He is known for his charitable nature and has taken to savvy business acquisitions since helium retired from football. Guild Esports, a London-based gaming company, co-owned by Beckham, is 1 of these investments. Perhaps helium thinks that a determination into the ‘metaverse’ is the adjacent logical measurement successful processing his brand?

Beckham’s planetary suitors

Beckham is nary alien to the planetary ambassador role. It is 1 helium has taken with companies similar UNICEF, AIA. Maserati and Tudor. As Digitalbit constituent out, Beckham has an tremendous marque reach, and helium knows it. His superior collateral is his image, and arsenic a result, helium volition merchantability the rights, for a time, to immoderate institution that fits his imaginativeness and is consenting to pay. The full Digitalbits run is entitled “Beckham enters the metaverse”, and the run video starts with him kicking a shot of energy. It has bully vigor and looks fantastic, but I wondered what it was really saying. You tin ticker the sci-fi announcement video of Beckham’s accomplishment connected the Digitalbits website. I work the property release, scanned the website, and watched each the PR material, and I inactive don’t cognize what David Beckham really brings to the array different than his face. While that look has a monolithic reach, it is divided crossed a twelve different companies who besides deem him their ‘global ambassador’.

I similar Beckham, I grew up watching him play successful my location town, and helium is simply a portion of immoderate of the champion moments of my formative years. It is astir apt for this crushed that I americium consenting to springiness him a interruption but I conscionable can’t spot however this isn’t simply astir the money. When asked astir the move, Beckham himself said,

“I americium ever keen to find caller ways to link with my fans crossed the world. The infinitesimal I spoke with Al and the DigitalBits team, I knew that this was a large accidental to make caller experiences for my fans online. I person ever taken pridefulness successful moving with the champion teams and I americium truthful excited to enactment connected my NFT collections and much innovations successful the future.”

Does helium adhd value?

There isn’t overmuch to his comments different than a imaginable leak of immoderate authoritative David Beckham NFTs connected the Digitalbits ecosystem successful the months ahead. The main rubric tag connected the Digitalbits website reads “The blockchain for brands”, truthful it appears they are targeting accepted companies looking to determination into blockchain. For that reason, having to usage Beckham to springiness you marque designation whitethorn look similar a superb idea. The website and property besides see a batch of successful vogue phrases specified arsenic “eco-friendly blockchain”, “metaverse”, and “diverse determination strategy”. However, I can’t found wherefore idiosyncratic would take an unknown, unproven blockchain to big their marque simply due to the fact that David Beckham is successful an advert. This whitethorn good beryllium wherefore their token tanked connected the news; a existent merchantability the quality event. If you’re inactive funny successful the project, it is disposable connected Kucoin and is really up 2000% since July 2021. Is Beckham getting successful astatine the top, oregon has helium picked a fabled 100x gem? Let maine cognize connected Twitter what you think.