YouTube CEO hints that NFTs could be added to creator platform

YouTube's Chief Executive Officer, Susan Wojcicki, addressed YouTube's priorities for 2022 successful a missive published Tuesday connected the institution blog. Among those priorities included the anticipation of adding nonfungible token, oregon NFT, features for the platform's video creators.

there's *so much* to successful 2022: @SusanWojcicki shares the aboriginal of YouTube → https://t.co/uL2WIbLwXK pic.twitter.com/JEW8yzqh7e

— YouTube (@YouTube) January 25, 2022

What this could look similar is yet to beryllium determined, however. No further details were provided successful Wojcicki's connection too the assertion that the YouTube squad volition usage developments successful the Web3 abstraction “as a root of inspiration.”

“The past twelvemonth successful the satellite of crypto, nonfungible tokens (NFTs), and adjacent decentralized autonomous organizations (DAOs) has highlighted a antecedently unimaginable accidental to turn the transportation betwixt creators and their fans.”

As YouTube looks to grow the fig of ways that creators tin gain money, 1 enactment is to "capitalize connected emerging technologies." Currently, determination are 10 ways for creators to monetize their concern according to Wojcicki, including ads and the recently introduced TikTok-like YouTube Shorts. Could NFTs beryllium next? 

Related: Meta unveils metaverse AI supercomputer, claims it volition beryllium world’s fastest

YouTube boasts 1 of the largest creator communities and is the 2nd astir visited tract successful the world, according to Similarweb. In airy of the emergence of the Metaverse and different Web3 initiatives by societal media platforms similar Meta and Twitter, which has precocious allowed iOS users to usage NFTs arsenic their illustration pictures, YouTube looks to vie to clasp and pull talent.

In Wojcicki letter, she besides mentioned their intent to amended the unrecorded acquisition for gaming creators arsenic a priority. Since NFT integration successful video games has go a main usage lawsuit for the adoption of NFTs, past this could suggest that gaming creators whitethorn beryllium much unfastened to capitalizing connected YouTube's caller initiative.