YouTube is considering adding NFT features for its creators

Video creators could soon spot NFT features added to YouTube, the platform’s CEO Susan Wojcicki said earlier today.

In an yearly missive to creators sent connected Tuesday, Wojcicki said that YouTube sees Web3 arsenic a root of inspiration for caller ways to amended the platform.

NFTs are coming to YouTube

YouTube is joining the likes of Facebook, Instagram, and Twitter successful looking for alternatives to its advertisement-based concern model. The institution has spent respective years gathering ways for its creators to gain wealth beyond advertisement monetization, introducing features similar e-commerce and nonstop instrumentality payments.

Non-fungible tokens, Wojcicki said, could find their mode into the level arsenic well.

In her yearly missive to YouTube creators, she said that the level has turned to Web3 to find caller and much businesslike ways for its creators to gain money.

“We’re ever focused connected expanding the YouTube ecosystem to assistance creators capitalize connected emerging technologies, including things similar NFTs portion continuing to fortify and heighten the experiences creators and fans person connected YouTube,” she wrote successful the letter.

Wojcicki besides noted that YouTube volition besides beryllium prioritizing developments successful gaming, shopping, music, and “Shorts,” its TikTok copycat feature.

This marks the archetypal clip Google, which owns YouTube, has acknowledged the imaginable of NFTs. Other large societal media platforms specified arsenic Twitter person already embraced the NFT craze, enabling users to station their verified NFTs arsenic illustration photos. The popularity of this diagnostic has adjacent pushed Instagram to see a akin offering.

YouTube providing its creators with the quality to contented NFTs could the level astatine the forefront of the NFT market. With 2.3 cardinal active monthly users, implicit 31 cardinal channels, and 30 cardinal paying subscribers, YouTube could beryllium fertile crushed for different NFT boom.