Animoca Brands buys major stake in Aussie digital services agency

NFT concern elephantine Animoca Brands has acquired a large involvement successful Australian integer selling bureau Be Media.

Be Media has locations successful Perth, Melbourne, and Sydney and has provided Web2 firms with advertizing and integer strategy since 2013. While the institution isn’t geared up towards the crypto sector, the concern seems to beryllium a portion of Animoca’s contiguous aim to “shepherd companies into Web3.”

According to an announcement shared with Cointelegraph, Be Media volition beryllium tasked with seeking retired partnerships with apical Australian Brands relating to Animoca’s assorted blockchain-focused initiatives specified arsenic NFTs and launching an “open Metaverse”.

“In enactment with its expanded scope aft the acquisition, Be Media has begun an assertive hiring process successful the fields of blockchain improvement and task absorption to enactment the expanding pipeline of opportunities that the institution volition handle,” the announcement read.

Be Media laminitis and CEO Jordan Fogarty — who volition clasp a insignificant involvement and proceed with his existent relation — outlined his enthusiasm for diving into blockchain tech with his firm, noting that helium was “honored” to person the accidental to assistance section companies instrumentality the plunge into Web3 and “introduce their customers to the metaverse, NFTs, and the powerfulness of integer spot rights.”

Speaking with the Australian Financial Review (AFR) connected April 19, Fogarty besides suggested that determination is presently “insane” request from the section concern assemblage to follow Web3 tech specified arsenic NFTs:

“So galore brands retired determination are saying they request to bash thing successful web3, but how, and there’s not galore work providers with the skills and acquisition due to the fact that it’s truthful new.”

“At the firm level I’d beryllium amazed if determination aren’t galore companies reasoning of a strategy successful this space,” helium added.

Related: ‘Our ideology volition amended germinate due to the fact that of DAOs,’ says Animoca's Yat Siu

Animoca, the crypto unicorn valued astatine astir $5 billion, has been connected a relentless concern spree implicit the past mates of years. Last week alone, Cointelegraph reported that the institution acquired a 96% involvement successful Eden Games for $15 million, and a 70% involvement successful Darewise Entertainment.

Both deals are expected to assistance the institution make triple-A level games backed by blockchain tech. While the concern successful Be Media besides adds to Animoca’s 2 different Australian investments which see gaming firms Blowfish Studios and Grease Monkey Games.