Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team

2 years ago

Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.

Bitcoiner Dan Held is leaving Kraken’s selling enactment to absorption alternatively connected a idiosyncratic consulting business, CoinDesk has learned.

The soon-to-be erstwhile Director of Growth won’t exit Kraken outright. he’ll go a “brand ambassador,'' sources told CoinDesk. He’s described the relation to associates arsenic akin to a “Chief Twitter Officer” broadside hustle portion helium works connected crypto consulting.

That modulation highlights however Held’s idiosyncratic marque has emerged arsenic a lucrative selling instrumentality successful the cryptoverse. With 580,000 Twitter followers, a fashionable Bitcoin-centric newsletter and a YouTube channel, Held is simply a visible, vocal Bitcoin personage online.

He’s honed that representation successful the years since Kraken acqui-hired him and his crypto portfolio absorption startup Interchange successful 2019. Held past became Kraken’s caput of concern improvement and 1 twelvemonth aboriginal switched to manager of its maturation selling team.

Kraken did not instantly elaborate connected the shift.

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Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.

Danny is CoinDesk's lawman concern editor. He owns BTC, ETH and SOL.


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