Capgemini: Nine out of Ten Consumers Interested in the Metaverse

1 year ago

capgemini metaverse report

A study issued by Capgemini, a consulting firm, has recovered that astir consumers are astatine slightest funny astir the metaverse and what it mightiness bring to their lives. The report, which besides examined user and institution expectations of immersive experiences, explains that galore are already taking vantage of the metaverse concept.

Capgemini: Metaverse Seeing Interest From Consumers and Organizations

The Metaverse is becoming the focal constituent of studies that question to place the imaginable of imaginable investments successful the field. Capgemini, a consulting firm, recovered that determination is important involvement successful the metaverse from some consumers and companies successful its latest study issued connected Dec. 8.

The report, titled “Total Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,” recovered that 9 retired of 10 consumers person curiosity regarding the metaverse and what it mightiness bring to their lives.

8,000 consumers and 1,000 organizations successful 12 countries were surveyed for the study betwixt July and August. Capgemini’s probe besides recovered that portion the metaverse is inactive mostly nether construction, determination are companies that are already taking vantage of the possibilities it offers.

This is successful portion acknowledgment to the expectations that consumers person regarding the interaction of the tech. 77% of consumers reported expecting immersive experiences to impact the mode successful which they interact with businesses and different radical arsenic well. In the aforesaid way, 7 retired of each 10 companies judge metaverse volition beryllium a differentiating origin regarding firm image. Other firms are besides bullish astir the scope of the metaverse, predicting it to soon agelong into the trillions of dollars, wherever valuation is concerned.

Metaverse and Corporate Evolution

This absorption connected the metaverse, and the worth it could perchance bring to respective immersive experiences, whitethorn origin companies to instrumentality a much functional attack to it, alternatively of promoting it arsenic a specified gimmick. In this sense, Charlton Monsanto, planetary immersive experiences connection person astatine Capgemini, stated:

This study supports the conception that aboriginal involvement successful the consumer-facing metaverse, propelled by investments from large players, needs to springiness capable thought to the existent challenges astir ergonomics, accessibility, safety, and privacy, which organizations are present moving to address.

The study recovered that astir organizations person plans to integrate the metaverse successful the adjacent future. Two-thirds of the companies surveyed person a roadmap integrating immersive experiences successful the adjacent 2 years, portion 15% person plans for establishing a metaverse beingness successful 1 year. However, astir companies are inactive not invested successful the metaverse, arsenic 56% intelligibly authorities that they person not established a wide way to adoption.

What bash you deliberation astir Capgemini’s metaverse and immersive experiences report? Tell america successful the comments conception below.

Sergio Goschenko

Sergio is simply a cryptocurrency writer based successful Venezuela. He describes himself arsenic precocious to the game, entering the cryptosphere erstwhile the terms emergence happened during December 2017. Having a machine engineering background, surviving successful Venezuela, and being impacted by the cryptocurrency roar astatine a societal level, helium offers a antithetic constituent of presumption astir crypto occurrence and however it helps the unbanked and underserved.

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