Coca Cola Serbia partners with Solana-based NFT marketplace SolSea

Solana-based NFT level SolSea said that has partnered with Coca-Cola’s Serbian division, Coca-Cola Srbija, connected July 5.

SolSea said that the concern volition impact the connection of merchandise arsenic good arsenic Coca-Cola Serbia-branded non-fungible tokens (NFTs).

The 2 companies are offering the NFTs and merch successful concern with EXIT Festival, a summertime euphony festival that takes spot annually successful Novi Sad, Serbia during the archetypal week of July. The 2023 festival runs betwixt July 6 and July 9.

SolSea besides acknowledged a station from the NFT marketplace ALL.ART, which explained the offer successful greater detail. ALL.ART said that the connection involves a festival installation called the “Magic Mirror,” which dresses attendees successful random merchandise and displays them successful real-time 3D. The Magic Mirror installation allows the attendee to instrumentality a representation of themselves by scanning a QR codification with their mobile device.

The connection includes 100 exclusive hoodies, which are offered to VIP members and are paired with NFTs. It besides includes short-sleeved and sleeveless shirts, though AllArt’s announcement does not bespeak that these items person associated NFTs.

Coca-Cola highly progressive with NFTs

The existent connection is constricted to Coca-Cola’s Serbian division. However, Coca-Cola has been progressive with assorted different NFT projects successful the past.

In July 2021, Coca-Cola auctioned 4 foundation NFTs for International Friendship Day; those NFTs beryllium connected Ethereum (ETH), according to OpenSea records. It besides sold a 2nd circular of foundation NFTs connected Polygon (MATIC) to commemorate that day successful 2022.

Also successful 2022, Coca-Cola offered Pride Month NFTs for charity, portion its Middle East part offered FIFA World Cup Qatar NFTs successful concern with Crypto.com.

Other large brands including Marvel, Starbucks, and Porsche person besides begun to work with NFTs. While immoderate critics disregard firm NFT offers arsenic “cash grabs,” immoderate income rise funds for foundation and supply opportunities for crypto artists and creators.

The station Coca Cola Serbia partners with Solana-based NFT marketplace SolSea appeared archetypal connected CryptoSlate.