Google responds to accusations of ads tracking data of children

Google, the genitor institution of YouTube, responded to a study that suggested YouTube advertisers are sourcing information from children viewing videos connected the platform.

On Aug. 18, a time aft the study surfaced, Google posted a blog reinstating its “strict privateness standards astir made for kids content,” which is contented marked connected YouTube created for children.

The BigTech elephantine said it has focused connected creating kid-specific products similar YouTube Kids and supervised accounts.

“We’ve invested a large woody of clip and resources to support kids connected our platforms, particularly erstwhile it comes to the ads they see…”

It said it launched a regularisation worldwide for personalized ads and age-sensitive advertisement categories for its users nether 18. Additionally, the station clarified that it does not let third-party trackers connected ads that look connected kids’ content. 

Nonetheless, connected Aug. 17, information investigation and transparency level Adalytics published a 206-page report alleging that advertisers connected YouTube could beryllium “inadvertently harvesting information from millions of children.”

Some of the claims made successful the study see cookies indicating a “breakdown” of privateness and YouTube creating an “undisclosed persistent, immutable unsocial identifier” that gets transmitted to servers adjacent connected made-for-kids videos with nary clarity connected wherefore it’s collecting it.

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An article from The New York Times besides reported connected the probe from Adalytics, specifically highlighting an lawsuit wherever an adult-targeted advertisement from a Canadian slope was shown to a spectator connected a video statement for kids.

Adalytics reported that since that spectator clicked connected the ad, tracking bundle from Google, Meta and Microsoft, on with companies, was tagged connected the user’s browser.

Concerns astir Google’s privacy and information postulation standards person been raised successful caller months, arsenic the institution has been releasing much products with artificial quality (AI) incorporated.

On July 11, Google was deed with a suit implicit its caller AI data-scraping privateness argumentation updates, with the prosecutors saying it is representing millions of users who person had their privateness and spot rights violated owed to the changes. 

Less than a period later, a study was published that analyzed AI-powered extensions for Google’s net browser Chrome, which said two-thirds could endanger idiosyncratic security.

Most recently, connected Aug. 15, Google introduced a bid of enhancements for its hunt motor incorporating precocious generative AI features.

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