1 year ago
Nike’s “virtual creations” volition beryllium integrated into EA Sports games successful the coming months.
In a large measurement towards mainstream gamer adoption for crypto, Nike’s nonfungible token (NFT) level .Swoosh volition soon beryllium integrated with EA Sports games, perchance allowing Nike's virtual footwear and apparel to look successful games.
In a June 1 statement, Nike said that its “virtual creations” — its mode of saying NFTs — volition commencement being incorporated into EA Sports games successful the coming months, though neither Nike oregon Electronic Arts (EA) has revealed which crippled titles volition see Nike’s virtual goods.
And that does it for the motorboat of the OF1 Collection.
Thank you to each of the 50K+ .SWOOSH members who participated.
We'll beryllium backmost time with a recap of each things OF1.
Oh, and we person a peculiar announcement coming astatine 8am PDT.
Until time .SWOOSH fam
EA Sports games see FIFA — which was awarded the rubric of “most fashionable game” successful 2022 — arsenic good arsenic Madden NFL bid and the NBA Live series, each of which pull millions of gamers. It’s expected that Nike NFTs volition beryllium customizable wearable add-ons that players tin acquisition and change their quality avatars in-game.
"This concern volition let america to unlock immoderate unthinkable caller experiences for our .SWOOSH assemblage and the monolithic EA SPORTS instrumentality base," said Ron Faris, wide manager of Nike Virtual Studios.
EA SPORTS @dotSWOOSHhttps://t.co/hNxxdaMgRL pic.twitter.com/NH8vp0fWoQ
— EA SPORTS (@EASPORTS) June 1, 2023Nike archetypal unveiled its .swoosh NFT platform successful November 2022, but didn’t merchandise an NFT postulation until the opening of 2023.
It was connected May 15 erstwhile .Swoosh released its archetypal NFT collection, a enactment of virtual shoes called Our Force 1, a not-so-subtle motion to the brand’s iconic Air Force One enactment of sneakers. At the clip of publication, much than 97,000 of the sneaker NFTs person been sold to conscionable nether 53,000 addresses, according to information from Polygonscan.
Related: NFT collections instrumentality monolithic terms deed successful 2023: Nifty Newsletter, May 24–30
In December 2021, Nike entered the Metaverse done the acquisition of virtual sneakers and collectibles marque RTFKT. It besides launched the virtual satellite Nikeland.
While .Swoosh uses akin tools and technologies to RTFKT and Nikeland, each 3 are idiosyncratic projects for the company.
NFT Creator: Top 10 crypto creator Trevor Jones connected being rich, rekt and affluent again
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