Reddit Engineer shares strategy behind NFT onboarding at EthCC Paris

Mirela Spasova, a Reddit elder technologist connected the Collectible Avatars project, took to the maestro signifier astatine the Ethereum Community Conference (EthCC) lawsuit successful Paris to shed airy connected Reddit’s strategy for onboarding millions of users to its blockchain-backed integer collectibles.

In her presentation, Spasova said that the superior information down moving Collectible Avatars on-chain is to empower users with state of use. By adopting an on-chain approach, users summation the quality to marque their ain choices, including the option to resell the avatars connected fashionable non-fungible token (NFT) marketplaces similar OpenSea.

This means that aft purchasing avatars from creators connected Reddit, users are capable to further prosecute with the NFT ecosystem and perchance payment from the increasing marketplace for integer collectibles.

Screenshot of Mirela Spasova presenting astatine ETHcc.  Source: Youtube.

In 2022, Reddit launched a blockchain-backed collectible avatar featuring an NFT minted connected Polygon. Spasova said the purpose was to execute wide adoption and enactment creators successful monetizing their collections. To execute this, Reddit made the idiosyncratic acquisition a priority, minimizing friction, selling the product's benefits and delivering an integrated experience, she said.

To minimize idiosyncratic friction, Reddit made strategical trade-offs, including processing a non-custodial wallet, “Reddit Vault” for speedy onboarding wrong 30 seconds, arsenic Spasova explained. They besides introduced fiat purchases for Web and IOS users. To heighten the experience, she continued, Reddit ensured users received their collectible avatars instantly upon claiming. They built an asynchronous strategy to query the minted and transferred state, updating the collectible metadata erstwhile the NFT was minted.

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In the presentation, Spasova explained however they structured the messaging for interacting with caller users, placing accent connected the product's benefits, worth and wide idiosyncratic experience. In her words:

Spasova concluded that the idiosyncratic acquisition strategies applied to Reddit Collectible Avatars led to the onboarding of implicit 8 cardinal users to wallets. She besides noted the affirmative broadside effects, specified arsenic fostering integrated assemblage engagement betwixt artists and users wrong the ecosystem. Additionally, users' concern successful gathering assorted tools connected collectible avatars has enriched the wide acquisition for the community, she said.

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