Retail Giant H&M Debunks Rumor of Store Opening in Metaverse, Collaboration With Ceek

Major manner institution H&M has denied the rumor that it is opening a store successful the metaverse. According to mendacious reports, customers could locomotion done the store and acquisition products successful the Ceek metaverse.

H&M Denies Metaverse Rumor and Collaboration With Ceek

Several large publications reported Monday that retail covering elephantine H&M has opened a 3D store successful the metaverse, including the Economic Times and Mashable India.

H&M (Hennes & Mauritz) is simply a large manner and plan institution with 53 online markets and stores successful 75 markets worldwide. One of the largest covering brands successful the world, H&M has 4,856 stores globally arsenic of Sept. 30, 2021. Its largest markets are Germany, the U.S., the U.K., France, Sweden, Russia, Italy, and the Netherlands.

However, the institution has denied the reports that it is opening a store successful the metaverse. When Bitcoin.com News inquired astir the news, a spokesperson for H&M clarified:

We’d similar to corroborate that H&M is not opening a store successful Metaverse astatine this time.

According to the mendacious reports, the institution said that customers volition beryllium capable to locomotion done the store, take the products they want, and acquisition them successful the Ceek City universe. Payments indispensable beryllium made with ceek tokens (CEEK).

Ceek virtual world environments are governed by astute contracts connected the Binance Smart Chain (BSC), its website details.

In addition, the mendacious reports besides assertion that customers volition beryllium capable to bid apparel seen successful the H&M metaverse store from its carnal stores later.

The rumor of H&M opening a store successful the metaverse followed a tweet by Ceek’s authoritative Twitter relationship connected Dec. 7 past year. The institution said it created a “concept VR store” to beryllium presented to H&M.

However, the spokesperson for H&M told Bitcoin.com News:

We are besides not collaborating with Ceek.

The authoritative Twitter relationship for Ceek subsequently clarified Monday: “The H&M store successful the Ceek metaverse was conscionable a conception that was presented to H&M and not an existent virtual store yet. We are successful discussions with radical astatine H&M to marque this a reality, but this is not thing that’s a world arsenic of now.”

Do you deliberation H&M should unfastened a store successful the metaverse? Let america cognize successful the comments conception below.

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