2 years ago
Victoria’s Secret, the renowned decorator lingerie company, has filed a bid of trademark patents that suggest the enactment is acceptable to connection its products successful the metaverse. The announcement was made by Mike Kondoudis, a trademark attorney, who stated these actions mightiness beryllium the archetypal measurement for the institution to contiguous their products utilizing blockchain tech, signaling the usage of NFTs.
Victoria’s Secret to Enter the Metaverse
Another large manner institution is turning its eyes to the accidental that the metaverse and the usage of NFTs contiguous to businesses. Victoria’s Secret, the world-famous lingerie company, has reportedly taken archetypal steps toward offering services and products related to its marque successful the metaverse. As reported by Mike Kondoudis, a trademark attorney, the institution filed 3 trademark applications related to the usage of the marque successful virtual worlds.
One of the trademark applications registers the usage of Victoria’s Secret marque in:
Downloadable virtual goods, namely, machine programs for the instauration and commercialized of integer collectibles utilizing blockchain-based statement protocols and astute contracts, featuring information, photos, images, videos, recorded footage, highlights, and experiences successful the tract of fashion, clothing, manner accessories, and style.
This means the institution whitethorn person the volition of offering its designs arsenic NFTs connected antithetic platforms successful the metaverse.
Fashion and Business successful the Metaverse
More and much brands are present looking into metaverse opportunities and however to instrumentality their goods and services there. Other manner and apparel companies similar Ralph Lauren and Gucci are besides actively targeting the metaverse arsenic 1 of their important markets. Gucci has adjacent purchased an undisclosed magnitude of onshore successful Decentraland, a metaverse platform, to connection a virtual manner acquisition for the users of that world.
Dolce and Gabbana is different of these manner companies that has dipped its toes successful the NFT and the metaverse pool. The marque sold an NFT postulation backmost successful September, pulling down $5.7 cardinal worthy of ether astatine the time.
Other companies not linked to manner products are besides getting into the metaverse. Just past week, McDonald’s, 1 of the starring fast-food franchises astatine a planetary level, registered 10 trademarks that hint astatine the constitution of virtual restaurants to connection its products successful the metaverse.
What bash you deliberation astir Victoria’s Secret trademarks that hint astatine the instauration of the company’s products to the metaverse? Tell america successful the comments conception below.
Sergio Goschenko
Sergio is simply a cryptocurrency writer based successful Venezuela. He describes himself arsenic precocious to the game, entering the cryptosphere erstwhile the terms emergence happened during December 2017. Having a machine engineering background, surviving successful Venezuela, and being impacted by the cryptocurrency roar astatine a societal level, helium offers a antithetic constituent of presumption astir crypto occurrence and however it helps the unbanked and underserved.
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